Many business people will tell you there are few things worse than attending a crowded trade show like CES or NRF in hopes of connecting with a potential customer, only to find it nearly impossible to find the needle in a haystack.
It’s a problem veteran founders and marketing and sales guys John Corrigan and Al Torres faced themselves, prompting them to set out to change that.
Their NY-based startup SummitSync elegantly marries AI and machine learning to help large companies identify and connect with customers across the more than 85,000 conferences of all size held in the U.S. each year.
“We help them figure out who’s going to be there, we help set up the meetings in person, and then we can connect all of that information automatically back to their CRM and their marketing platform to help…from handshake to customer journey,” says Corrigan, CEO and co-founder in an interview on the latest edition of Series A – The Podcast.
It’s a huge problem, and opportunity.
“You’re talking about a $300 billion industry,” COO and co-founder Torres tells producer/correspondent Josh Kerns. “End of the day, it’s about how do I get in front of my prospects in order to drive the business.”
The co-founders outline their journey as a startup, building a product and bringing it to market, their lessons learned, and the dramatic pivots they’ve taken along the way.
Their experiences provide tremendous insights for any founder and an extremely enlightening and entertaining conversation.